The State Bank of India (SBI), ranked as the second-largest financial institution in India and the 55th globally, represents one of the most influential entities in the global financial landscape. Established over 200 years ago, SBI has grown from a ...
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Beehiiv's $33 Million Series B Funding: Revolutionizing Digital Marketing and Newsletter Solutions

In a move that signals both Beehiiv’s remarkable growth and the increasing demand for advanced digital marketing tools, the company successfully raised $33 million in Series B funding in April 2024. This significant investment comes on the heels of the ...
TikTok Faces U.S. Ban After Losing Bid to Overturn New Law: A Business Case Study

Introduction: TikTok’s Struggle with U.S. Law and National Security Concerns In one of the most significant legal challenges facing a foreign-owned company in recent years, TikTok, the wildly popular short-video app, is embroiled in a legal battle over its future ...
WPP’s Merger of Wunderman Thompson and VMLY&R – Creating a Global Advertising Powerhouse
Introduction In a bold move set to reshape the advertising landscape, WPP, the world’s largest advertising company, has announced the merger of two of its flagship agencies, Wunderman Thompson and VMLY&R. The strategic merger is a response to the changing ...
Top 10 Startup Lessons: A Case Study of Indian E-commerce Giant Flipkart

The story of Flipkart, one of India’s most successful e-commerce companies, is a remarkable journey of ambition, innovation, and strategic execution. From its humble beginnings in a small Bengaluru apartment to becoming a billion-dollar business, Flipkart has grown to dominate ...
The Journey of Ultrahuman Founders: From RoadRunnr to Zomato’s Success

The story of Ultrahuman founders Mohit Kumar and Vatsal Singhal reflects an impressive entrepreneurial journey intertwined with strategic business moves, mergers, and funding rounds. Their initial venture, RoadRunnr, later became a key part of Zomato’s success story after its merger. ...
Case Study: Understanding the Business Model of Flipkart

1. Introduction Founded in 2007, Flipkart is one of the most prominent e-commerce platforms in India, revolutionizing how consumers shop online. The company started with the goal of transforming the online retail space by offering a seamless and convenient shopping ...
Case Study: TikTok – An Emerging Giant in the Online World
Introduction TikTok, launched in 2016 by Chinese tech company ByteDance, has become one of the most influential and fastest-growing social media platforms globally. With its short video format, engaging algorithms, and intuitive user interface, TikTok has fundamentally altered how individuals ...
Amazon.com Case Study: The Rise of Amazon Web Services (AWS)
Amazon Web Services (AWS), the cloud computing division of Amazon, is one of the most influential innovations in the technology sector. From its launch in 2006, AWS transformed Amazon from a retailer into a dominant player in cloud computing, reshaping ...
Blinkit’s Genius Strategy That Redefined Quick Commerce and Challenged Amazon and Flipkart
In the competitive landscape of Indian e-commerce, where giants like Amazon and Flipkart dominate with massive inventories and logistical prowess, Blinkit (formerly Grofers) has carved a unique niche. By focusing on ultra-fast deliveries and a customer-first approach, Blinkit has revolutionized ...