Objective This case study demonstrates how applying the principle of contrast in design can enhance user experience (UX) and improve the conversion rate of an e-commerce website. The primary goal was to leverage contrast to make the website’s key elements ...

Objective This case study examines how the use of white space (also known as negative space) can improve user experience (UX) on a travel booking website. The primary goal was to enhance the visual clarity of the site, reduce cognitive ...

Repetition is a fundamental principle in design that involves the consistent use of visual elements to create a sense of unity, predictability, and order. By reusing colors, shapes, patterns, textures, and typography, designers can reinforce brand identity, guide viewers’ attention, ...

Introduction Emphasis in design refers to the deliberate use of visual elements to draw attention to a specific area or message within a composition. This principle is essential for guiding the viewer’s eye and ensuring that the most critical information ...

Objective The goal of this case study is to demonstrate the basic purpose of alignment in user interface (UI) design and how it can enhance user experience (UX). The case study focuses on how proper alignment in a healthcare portal ...

Objective To demonstrate how the Proximity principle in UI design can improve the user experience by enhancing visual hierarchy and simplifying navigation. This case study focuses on redesigning an e-commerce website to make product browsing, cart management, and checkout more ...

Objective To explore how Gestalt principles, a set of psychological concepts, can be applied to UI design to improve user experience. The goal was to redesign a health & fitness app’s user interface to make it more intuitive, improve visual ...

Objective To explore how the Rule of Thirds—a fundamental principle from photography and design—can be applied to UI design, specifically to improve the visual appeal, usability, and overall user experience of an e-commerce app. Background An e-commerce company with a ...

Objective To explore the importance of ergonomics in UI design by improving a mobile banking app’s user interface to enhance usability, comfort, and accessibility, ultimately resulting in increased user engagement, satisfaction, and retention. Background A well-established financial institution wanted to ...

Objective To demonstrate the application of Gestalt principles in UI design to create a more intuitive and user-friendly retail mobile app, ultimately improving user engagement, sales, and overall customer satisfaction. Background A well-established retail company’s mobile app had a functional ...