Rapido, the Indian bike-taxi aggregator, has revolutionized urban transportation with its innovative approach. Founded in 2015, the company reached a unicorn valuation of $1.1 billion in 2024. This case study delves into Rapido’s strategies, challenges, and milestones that led to ...
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Case Study: The Role of Analytics in Driving Product Growth at Zynga
Zynga, a prominent name in the world of mobile gaming, has consistently been at the forefront of utilizing data-driven strategies to fuel its product growth. The company, known for its iconic games like FarmVille, Words With Friends, and Poker, has ...
From Failures to Triumphs – Turning Product Missteps into Learning Opportunities (Apple Maps)
In the fast-evolving world of product development, even the biggest companies can experience setbacks. What distinguishes successful organizations, however, is their ability to learn from these missteps, adapt, and ultimately turn failures into triumphs. One such story of overcoming failure ...
Driving Success with Customer Feedback: The Story of Asana’s Product Evolution
Building a product that solves real customer problems is at the heart of a successful business strategy. A customer-centric roadmap is crucial for ensuring that every aspect of the product, from design to features, is focused on delivering value to ...
Product Strategy for Emerging Markets: A Comprehensive Guide
In today’s global economy, emerging markets present vast opportunities for businesses looking to expand their reach, diversify their customer base, and tap into new sources of revenue. However, product strategy for emerging markets requires a nuanced approach. While these markets ...