As we step into 2025, retaining customers in a highly competitive market requires innovative and data-driven strategies. With customer expectations continually evolving, focusing on retention is critical for improving lifetime value, reducing churn, and building a loyal customer base. Below ...
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Organic vs. Paid Marketing: Key Differences and How to Leverage Them in Product Strategy
In the digital era, businesses have two primary tools for reaching their audience: organic marketing and paid marketing. Both approaches serve different purposes, and understanding their key differences is essential for building a robust product marketing strategy. This blog will ...
Meeting Hard Deadlines: 10 Project Management Strategies for Success
In the world of product management, meeting hard deadlines can often feel like navigating a high-stakes obstacle course. Whether it’s a product launch, an investor commitment, or a critical market event, these deadlines are non-negotiable. Managing them effectively requires not ...
Transforming Negative Google My Business Reviews into Opportunities: A Product-Driven Approach
Negative reviews on Google My Business (GMB) can feel like a blow to your business’s reputation. However, when handled properly, they can become an opportunity to demonstrate your commitment to customer satisfaction, showcase product quality, and build trust. Let’s explore ...
Lenskart Success Story: How the Eyewear Giant Overcame Challenges and Revolutionized Online Shopping
In the ever-evolving landscape of eCommerce, brands that succeed are the ones that not only meet consumer needs but anticipate them. Lenskart, one of India’s leading eyewear brands, has done just that. From humble beginnings to becoming a dominant force ...