Introduction Human-Machine Interface (HMI) and User Interface (UI) are terms often used interchangeably, but they differ in scope and application. This case study examines their distinctions and overlap by exploring the redesign of an HMI system for a manufacturing control ...

Objective: This case study explores how typography choices affect readability and shape user perception, using a redesign of an e-learning platform as an example. Background The client, an e-learning platform, experienced high bounce rates and low course completion rates. User ...

Objective: This case study examines how typography influences user experience (UX) by improving readability, emotional engagement, and overall usability, focusing on the redesign of an e-commerce website. Background An online fashion retailer faced challenges with high cart abandonment rates and ...

Objective: This case study explores how user experience (UX) impacts customer engagement, trust, and retention in FinTech applications, focusing on the redesign of a digital banking app to address usability issues and enhance user satisfaction. Background The client, a mid-sized ...

Objective: This case study explores the connection between user experience (UX) design and search engine optimization (SEO), analyzing how UX improvements increased organic traffic and engagement for an e-commerce website. Background An online retailer experienced declining search engine rankings and ...