Background Zomato, one of India’s largest food delivery and dining platforms, serves millions of customers daily. With stiff competition from rivals like Swiggy, Zomato aimed to differentiate itself by improving customer satisfaction. Despite its success, Zomato identified key challenges in ...
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Scrum vs. Kanban: Which is Right for Your Product?
In the world of agile development, Scrum and Kanban are two of the most popular frameworks. Both aim to improve productivity and ensure timely delivery, but they take different approaches. Choosing the right one for your product depends on your ...
The Importance of A/B Testing in Product Development
In product development, making informed decisions is crucial to delivering a user-centric and successful product. One of the most effective ways to optimize product features, designs, and user experiences is through A/B testing. A/B testing allows product teams to experiment ...
How to Use Data to Make Better Product Decisions
In today’s fast-paced and competitive market, making data-driven product decisions is no longer optional — it’s a necessity. Product managers, marketers, and teams across the product lifecycle need reliable insights to inform their decisions, optimize customer experiences, and prioritize features ...
Is HCI the Same as AI? Understanding the Differences and Synergies
In the evolving world of technology, terms like Human-Computer Interaction (HCI) and Artificial Intelligence (AI) are often mentioned together. While they are interconnected in many ways, they represent distinct fields with unique goals and methodologies. This blog explores the differences ...