Introduction: The Road to Digital Success Highway Delite, a mobile app dedicated to providing real-time information about highway restaurants, fueling stations, and amenities, faced the challenge of building brand awareness and user adoption in a competitive market. For a product ...
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Reinventing Walls: How Product Management Drives Innovation at Asian Paints
Introduction: From Paints to Experiences Asian Paints, one of India’s most iconic brands, began as a modest paint company in 1942. Over the decades, it evolved into a global leader in home decor, redefining how people perceive and experience color ...
Smart Leads, Smarter Sales: How Product Management Drives AI-Powered Lead Generation at Eureka Forbes
Introduction: The Lead Generation Challenge Eureka Forbes, a pioneer in water purifiers and home cleaning solutions, has long relied on a combination of traditional sales tactics and customer referrals. However, as consumer behaviors shifted toward digital-first interactions, the company faced ...
Leveling the Playing Field: How Product Management Shapes Fantasy Sports Platforms
Introduction: The Fantasy Sports Boom Fantasy sports have emerged as a global phenomenon, blending competitive strategy with entertainment. Players draft virtual teams based on real-life athletes, earning points based on their performance in actual games. But this growing industry sits ...
Case Study: Driving Product Innovation and Market Growth – Mahindra Financial Services' Strategic Restructuring
Introduction: Restructuring for a New Era of Financial Services In a dynamic and competitive financial services industry, growth often requires more than just expanding services – it necessitates a strategic overhaul of operations, technology, and customer-focused products. Mahindra Financial Services, ...
Case Study: Navigating the Challenges of a Hostile Acquisition – A Product Management Perspective
Introduction: The Impact of a Hostile Acquisition on Product Strategy Hostile acquisitions, where one company attempts to take control of another against the wishes of its management, present significant challenges across all business functions. For product managers, a hostile takeover ...
Case Study: Enhancing Software Delivery Efficiency and Consistency – A Product Management Perspective
Introduction: The Need for Improved Productivity and Reliability in Software Delivery In today’s competitive business environment, organizations are under increasing pressure to deliver high-quality software solutions quickly and reliably. However, the complexity of modern software development, with its growing reliance ...
Case Study: Transforming Employee Engagement through the CEO’s Virtual Assistant – A Product Management Approach
Introduction: The Rise of AI-Powered Employee Engagement Tools In today’s digital era, employee engagement has become a key factor in driving productivity, satisfaction, and retention in organizations. With the rise of artificial intelligence (AI), businesses are increasingly looking for innovative ...
Navigating Global Mobility in EY People Advisory Services – A Product Management Approach to Overcoming Challenges
Introduction: The Growing Demand for Global Mobility Solutions In an increasingly interconnected world, businesses are expanding across borders, and organizations like EY (Ernst & Young) are called upon to enable seamless global mobility for their employees. EY’s People Advisory Services ...
Case Study: Navigating Dilemmas in AI Research Labs: A Product Management Perspective in an Indian IT Organization
Introduction: The Rising Importance of AI in Indian IT Artificial Intelligence (AI) has become one of the most transformative technologies in recent years, and Indian IT organizations are increasingly investing in AI research and development to stay competitive in the ...