Gojek, Southeast Asia’s leading super app, began as a ride-hailing service in Indonesia and evolved into a multi-service platform offering everything from food delivery to digital payments. Achieving unicorn status in 2016, Gojek’s rise is a testament to innovation, market ...
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Lighthouse: How an Innovative Hotel Software Startup Became a Unicorn
Lighthouse, a London-based software company, has transformed the hospitality industry by offering cutting-edge room pricing solutions for hotels. Founded in 2018, Lighthouse achieved unicorn status in 2024 with a $1 billion valuation. This case study explores the company’s innovative approach, ...
Swiggy: A Case Study of Its Journey from Startup to Unicorn
Swiggy, India’s leading food delivery platform, has reshaped the way Indians enjoy their meals. Founded in 2014, Swiggy achieved unicorn status in 2018 and has since grown into a multi-billion-dollar enterprise. This case study explores Swiggy’s path to success, its ...
Pony.ai: The Rise of an Autonomous Vehicle Unicorn
Pony.ai, a frontrunner in autonomous vehicle technology, has emerged as a key player in the self-driving car revolution. Founded in 2016, the company achieved unicorn status with a valuation exceeding $1 billion. This case study explores Pony.ai’s innovative journey, growth ...
Helfie AI: How an Australian HealthTech Startup Became a Unicorn
Helfie AI, an Australian health tech company, has redefined diagnostics by leveraging artificial intelligence. Achieving a valuation of $1 billion in 2024, Helfie AI’s rise exemplifies innovation and resilience in the health tech sector. This case study explores its unique ...
Case Study: Adobe’s 90s-Inspired Design Revival
Introduction Adobe, a pioneer in creative tools, has embraced 90s-inspired aesthetics in recent campaigns and design assets. By revisiting the bold, colorful, and playful designs of the 90s, Adobe appeals to nostalgia while empowering creators to experiment with retro themes. ...
Case Study: The Evolution and Relevance of Skeuomorphic Design
Introduction Skeuomorphic design, which mimics real-world textures and objects, played a pivotal role in the early stages of digital design. Though its popularity waned with the rise of flat design, it has made a subtle comeback in modern design, blending ...
Case Study: The Impact of Bold Typography in Modern Design
Introduction Bold typography has become a hallmark of contemporary design, emphasizing clarity, personality, and impact. Its resurgence reflects a shift towards attention-grabbing visuals that prioritize simplicity and communication in a crowded digital landscape. Characteristics of Bold Typography Thick, Heavy Fonts: ...
Case Study: The Rise of Pixel Art & Low-Res Graphics in Modern Design
Introduction Pixel art and low-res graphics, iconic in early digital design, have resurfaced as a nostalgic yet innovative trend. By blending retro charm with contemporary use cases, they evoke nostalgia while offering unique visual storytelling. Characteristics of Pixel Art & ...
Case Study: The Revival and Impact of Geometric Patterns in Modern Design
Introduction Geometric patterns, rooted in symmetry and abstraction, are making a strong comeback in digital and physical design. Their versatility, timeless appeal, and ability to convey structure and creativity have solidified their place in branding, UI, and art. Characteristics of ...