Introduction In the early 2000s, Microsoft was known primarily for its dominance in the software industry, especially through its Windows operating system and Office productivity suite. However, as cloud computing emerged as a major technological shift, Microsoft faced a critical ...
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Common Mistakes in Product Management – What You Might Be Doing Wrong
Introduction Product management is a critical function in any organization, but even the most experienced product managers can make mistakes. These missteps can impact product quality, customer satisfaction, and business outcomes. In this case study, we will explore common mistakes ...
How CRED Helps Users Choose the Perfect Credit Card – A Product Management Perspective
Introduction In the fast-growing fintech space, CRED stands out by simplifying credit card management and helping users make smarter financial decisions. For product managers, CRED exemplifies how data-driven insights, user-centric design, and a robust rewards ecosystem can create a successful ...
10 Ways to Maximize Product Value – AirPods Pro
Introduction Apple’s AirPods Pro are a prime example of how strategic product management creates value by solving real customer needs, building ecosystems, and driving innovation. By addressing pain points such as poor audio quality, discomfort, and limited functionality in traditional ...
Patagonia – Ethical Product Management and Sustainability in Action
Patagonia, an outdoor apparel company known for its commitment to environmental sustainability and social responsibility, has become a hallmark of ethical product management. The company’s philosophy is rooted in producing high-quality products while minimizing environmental impact, promoting fair labor practices, ...
Airbnb vs. Booking.com – How Product Management Transformed Their Platforms
The hospitality and travel industry has been profoundly shaped by companies like Airbnb and Booking.com, each offering unique solutions to travelers and hosts. While Airbnb redefined the concept of home-sharing and experiential travel, Booking.com capitalized on a vast inventory of ...
Case Study: Emerging Trends Shaping the Ride-Sharing Industry
The ride-sharing industry has grown into a pivotal component of global urban mobility, driven by innovation, evolving consumer needs, and regulatory developments. Companies like Uber, Lyft, Grab, Ola, and Rapido are leading the charge in redefining mobility by adopting cutting-edge ...
Managing Cost Spikes and User Inconvenience in Uber’s Pricing Model – A Product Management Perspective
Introduction Price spikes, also known as surge pricing, have been a critical component of Uber’s dynamic pricing strategy. As a product manager, balancing user experience with operational needs and profitability becomes crucial when dealing with pricing mechanisms. Uber, a global ...
Case Study: How to Go Viral on Instagram: A Complete Guide for 2025
Introduction Instagram continues to be one of the most powerful social media platforms for brands, influencers, and individuals aiming to increase their visibility and reach. Going viral on Instagram is often seen as a key to accelerating growth, driving engagement, ...
Case Study: How to Schedule LinkedIn Posts for Better Engagement
Introduction As LinkedIn continues to be a cornerstone for professional networking, thought leadership, and B2B marketing, effective content strategy is critical. Scheduling LinkedIn posts can significantly improve engagement by reaching the right audience at optimal times, providing consistency, and boosting ...