Mumbai, November 25, 2024:Â Indian equity markets saw a remarkable surge on Monday, marking the second consecutive day of gains. The Sensex rose by an impressive 993 points, or 1.25%, to close at 80,378.6, while the Nifty 50 ended 1.7% higher ...
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Case Study: From Zero to Hero – Launching a Digital Product in 100 Days
Introduction: In today’s fast-paced digital landscape, speed is often a critical factor in product success. However, balancing speed with quality is no easy feat. This case study explores the journey of launching a digital product in just 100 days, examining ...
Case Study: Coca-Cola’s Co-Creation Strategy
Company Overview: Coca-Cola, one of the most iconic global beverage brands, has a long history of innovating its products to cater to diverse tastes across various regions. With a market presence in over 200 countries, Coca-Cola’s ability to stay relevant ...
Case Study: Creating Inclusivity in Digital Products – How Byju's Designed for Diverse User Needs
Overview: Byju’s, a leading Indian ed-tech company, recognized the need to design their products in a way that met the diverse needs of students and educators across various regions and backgrounds. This case study explores how Byju’s approached inclusivity through ...
Case Study: Breaking the Adoption Barrier – Lenskart’s Tactics for Educating First-Time User
Introduction Lenskart, India’s leading eyewear brand, faced a major challenge in educating first-time users about the benefits and ease of online eyewear shopping. Despite the growing demand for e-commerce, many customers were unfamiliar with purchasing prescription glasses online, especially those ...
Scaling AI Features Without Alienating Non-Tech-Savvy Users Case Study: Tech E's Journey to Balance Advanced AI with Simplicity
Introduction Tech E, a leading innovator in AI-powered solutions, sought to enhance its product line with advanced artificial intelligence features. However, the company faced a critical challenge: ensuring these features were accessible and intuitive for users across all tech-literacy levels. ...
From Data to Delight: Using Analytics to Drive Exceptional User Experiences
In today’s digital landscape, user experience (UX) is more than just a buzzword—it’s the foundation of successful products and services. But how do we move beyond guesswork to create experiences that truly resonate with users? The answer lies in data. ...
The Rise of No-Code and Low-Code Platforms in Product Development
The digital landscape has undergone a paradigm shift with the emergence of no-code and low-code platforms, offering unprecedented opportunities for businesses to accelerate product development. These tools are not just a boon for startups and small businesses with limited technical ...
Customer-Centric Roadmaps: Moving Beyond Feature Creep How to prioritize impactful updates while avoiding unnecessary complexity
In today’s competitive landscape, creating a customer-centric roadmap is essential for building products that resonate with your audience. However, balancing customer needs with innovation often leads teams to overextend, resulting in feature creep—a slow but steady bloating of the product ...
The Evolving Role of the Product Manager in the AI Era
As artificial intelligence continues to revolutionize industries, product managers find themselves navigating a rapidly shifting landscape. AI is not just another tool in the product management toolkit; it’s a transformative force redefining core responsibilities, skillsets, and approaches to product development. ...