The story of Flipkart, one of India’s most successful e-commerce companies, is a remarkable journey of ambition, innovation, and strategic execution. From its humble beginnings in a small Bengaluru apartment to becoming a billion-dollar business, Flipkart has grown to dominate ...
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Case Study: Understanding the Business Model of Flipkart
1. Introduction Founded in 2007, Flipkart is one of the most prominent e-commerce platforms in India, revolutionizing how consumers shop online. The company started with the goal of transforming the online retail space by offering a seamless and convenient shopping ...
Blinkit’s Genius Strategy That Redefined Quick Commerce and Challenged Amazon and Flipkart
In the competitive landscape of Indian e-commerce, where giants like Amazon and Flipkart dominate with massive inventories and logistical prowess, Blinkit (formerly Grofers) has carved a unique niche. By focusing on ultra-fast deliveries and a customer-first approach, Blinkit has revolutionized ...